Searching for the right web designer in Cologne often ends with a long list of similarly worded providers. These seven criteria help you reach a well-informed decision faster.
1. Real, verifiable references
Images alone don’t tell you much. Ask for live, reachable projects and look at them on both mobile and desktop. That’s how you can tell whether the quality holds up beyond carefully selected screenshots.
2. Independent reviews
Google reviews are harder to fake than a reference list on an agency’s own website. A small but honest number of reviews often says more than pure self-promotion.
3. Custom design instead of templates
Many budget offers are based on website builders or templates. That’s not inherently bad, but it should be communicated transparently — especially if you want to stand out visually from competitors.
4. The technology stack being used
Ask what the website actually runs on. Modern, high-performance technologies directly affect load times, and therefore Google rankings — a point that’s often underestimated.
5. Communication during the first conversation
How an agency communicates in the first conversation is a good indicator of how the collaboration will go later on. Are your goals being asked about, or is a standard package being sold right away?
6. Support after launch
A website is rarely truly finished once it goes live. Clarify in advance whether — and under what terms — adjustments, maintenance, or further development are available.
7. Transparent pricing structure
Trustworthy providers can explain exactly what you’re paying for. Flat, all-inclusive prices without a breakdown are a warning sign, especially for larger projects.
Going through these points in an initial conversation usually narrows the field on its own. We’re happy to answer your questions about them in a no-obligation conversation.